ESPN has introduced its new racing ICONS content categories that provide a distinct way for fans of NASCAR to find and consume the content they want most on ESPN’s media assets. Covering all aspects of the racing experience, the five icons represent fields of relevant content related to a single category, and will be “tagged” on content across ESPN’s television, online and print media. The five ICON categories are Auto Tech, Communications, Safety, Tech Center and Know How. Each ICON category organizes the broad array of in-depth ESPN content and enables fans to increasingly pursue more in-depth information and entertainment. Additionally, the innovative new fan navigation device delivers “surround” engagement across ESPN’s media platforms and allows advertisers to have a complete brand-aligned content topic within ESPN’s comprehensive coverage of NASCAR Auto Tech Sponsored by Chevy – The Auto Tech category of content addresses content that helps fans engage with the pure passion of the heart of the sport – the legendary vehicles and what makes them run, race, perform and evolve from ‘street/stock’ cars to The Car of Tomorrow. Communications sponsored by NEXTEL – Content categorized under the Communication ICON is dedicated to exploring the pivotal role that communication plays — between driver, owner, pit crew and an entire team. Safety sponsored by ALLSTATE – Fans looking for information about the central focus that safety equipment and measures in NASCAR will find it categorized under the Safety ICON. Tech Center sponsored by DISH Network – Technology is at the heart of ESPN’s NASCAR telecasts, and content tagged with the Tech Center ICON will help fans learn more about how. Know How sponsored by The Home Depot – Content that covers news and information about the rules and strategies of racing are tagged with the Know How ICON. ESPN’S NASCAR ICONS can be found on ESPN.com through search also, keyword ICONS or goto sports.espn.go.com.(ESPN PR)(5-15-2007)
